CONCEPT

How do you know if your website content is stale? Well, let's back up a bit. Why do you want to know if your site is stale? There are two groups that we need to be concerned about for this question: the customer and the Google. If a customer has visited your site numerous times and sees that nothing has changed, why would they go back? There is no new information, no new product features or sales, no new reasons to engage in business with you. If Google sees you haven't updat