Be A Scrollyteller
Looking for a new idea to pique some interest in your site? Try scrollytelling! Also known as "narrative visualization", this increasingly popular design trend captures the essence of interactive user experience. There are a few brilliant examples of scrollytelling around, like this one captured above on highline.huffingtonpost.com. It maximizes white space, uses various visual cues like large text, multi-directional lines and bold colours and even changes up the direction of scrolling at times.
Scrollytelling piques the user's curiosity. Instead of giving them all the information on one screen, or providing links to the information via a menu, it presents the desired content in a story. This is a great tool for promoting a new product, or telling the story of your business. Don't be afraid to play around and have fun with scrollytelling! It's meant to be light-hearted and interactive.
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