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  • Writer's pictureConcept Computers

Keep Your Site Awesome

A fresh, new website that features all your newest products and services and engages your clients feels so good! But after a while, that content becomes old. So how do you avoid a stale website? The answer is a regular system of tests and checks.

Your site should be living and constantly evolving. Dedicate a couple of hours every two weeks to finding areas where your site could use improvement with three questions in mind:

  1. How can I improve conversions?

  2. How can I increase user time on each page?

  3. How can I increase the number of pages each user visits per session?

One method, we have mentioned before is split (A/B testing), where you have two versions of a page and track the usership of each.

Of course, always be aware of how current the information is on each page. Other items to play with are:

  • button placement and colour

  • font type and colour

  • headers

  • navigation design

  • text quantity

There are also tools available for heat mapping and A/B testing that can help this process run much smoother.

Need a little help? We can do that!

To speak to us about all your web design needs come see us in-store at 1257 Marine Drive in North Vancouver or phone 604-986-7680.

For more information about our web design services, visit

Concept Web Design is part of the Concept Computers family.

keywords: web design north vancouver, web design vancouver, web design burnaby, web design new west, website tips, how to improve website, how to keep website current, how to fix a stale website

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