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A great way to assess the growth of your website is by looking at organic traffic. These are site visitors who arrive at your site from unpaid sources, usually via a search engine as opposed to a paid advertisement or referral/link from another site. Google Analytics can filter your results so you can see just how much of your site visitors are organic. What you are looking for is a steady increase in traffic over time. If this is not what you are seeing, do a quick assessmen

Everybody wants a business with down to earth principles, so its no surprise that organic design is picking up momentum in the website world. Using raw textures, earthy colours and natural shapes help to visually align your site with potential client's desire to do business with more sustainable, environmental companies. Be sure to use a colour pop to draw attention to elements of importance if you are going with a neutral colour theme. Still need a little help? We can do tha

If you're looking to make your website standout by using a design technique that is bold and outside the box, then anti-design is for you. So, what is anti-design? It's exactly as it sounds. It disregards traditional design norms and favours asymmetry, chaos and ugliness. Look for distortion and layered elements that are bold and almost tacky. While this design trend is not for everyone, it is extremely effective at making your brand stand out! Photo example: escolateral.com

Want a new eye-catching idea for your website? Mixed-medium collages are a big up-and-comer in the web design world. They make your business stand out and they add a human element, depending on the mediums you use. Make use of photos, illustrations, graphics, text, textures... you name it. The great thing is, these can often be created on something as simple as a tablet with a drawing app. Collage still allows you to use white space efficiently, and can be used to draw attent

Is your website accessible? Here are some tips to make your site navigation easier for those with a variety of impairments: - use high contrast colours between text and background - use colour AND underlines to indicate a hyperlink for those with colour deficiencies - use colourblind webpage filter tool to check how your site may appear to those with difference colour deficiencies - design your menus to be navigated easily by keyboard - use shapes (like a rectangle) to indica

3D has fascinated us for years, so it is not unexpected to see it seep into website design trends. 3D elements are eye-catching and tend to hold users' attention for longer periods of time. They tend to pique curiosity and encourage customers to browse around more. A couple of tips: - For maximum effect, give these elements a lot of real estate (i.e. a full screen) - Be sure your website can support heavy content without sacrificing load time To speak to us about all your web

Imperfection is a web design trend we are likely to see in 2021. Why? They add a human element to your site and consequently, your business. Users tend to react positively to these attention-grabbing elements, and keep them there. Look for blemishes, hand-drawn elements, imperfect images that add uniqueness and personality to your brand. Another bonus? These elements are fun to create and even the worst artist can have their time in the sun! Need a little help with this? We c

One of the most notable trends going into 2021 is dark mode. It's smart, simple, contrasty (that's a word) and has a few advantages to boot: - Easier on the eyes: Dark mode reduces blue light and thereby eye strain, which can only benefit you because this means your users can easily spend more time on your site - Better on battery life: Less light means less battery usage - Greater accessibility to visually impaired users: It is easier for users with visual impairments to se

Do you have or need a graphically-heavy website? Necessary content that slows your site down? Last week we talked about the importance of a fast-loading website and how it has emerged as one of the top-predicted trends for website design in 2021. For sites that can't get around resource-heavy pages, we recommend looking into a "Lazy Loader". What's that, you say? A Lazy Loader loads the content on your website asynchronously. This means that everything above the fold loads as

As we head into the final few months of the year, we start to think about what we can expect in the year to come. As we look at web design trends from 2020, a few elements stand out as leaders for 2021. Not surprisingly, load time and page speed have taken the cake. In fact, research has shown that user expect a site to load in 2 seconds or less - any more than 3 seconds and the user jumps ship, never to return again. Additionally, Google factors in site load time to its rank