Is social media enough for a small business? Well, we suppose that depends on whether or not you want to grow your business. If you do, then a website will greatly increase your chances of expansion.
Little more than 50% of small businesses actually have a website. This in itself is one reason why you should consider building a site for your company; set yourself apart from the competition!
Second, while social media certainly helps with SEO rankings (how you rank on internet search results) via backlinks and establishing credibility, your social media page DOES NOT directly rank in those search results. This means that social media pages help if you have a website, but not the other way around, nor will your social media page appear in the top ranks of search results.
A website makes it easier for customers to find your business. Think about how you search for businesses: you typically pose a question on your search engine of choice, or throw a few key words or phrases in there and then visit the top search results. While you may look for local recommendations on your community social media pages, we're willing to bet it's not your top means of finding businesses.
Furthermore, customers typically find businesses with websites more credible than those with strictly social media pages.
One final consideration is accessibility. You can increase your customer base by reaching those who are unable to visit your storefront or who are not on social media. Consider those with mobility issues, health issues and geographical limitations. With a website, you are opening your business to a much wider population.
So, ready to build your business? Concept web design can help!
To speak to us about all your web design needs come see us in-store at 1257 Marine Drive in North Vancouver or phone 604-986-7680.
For more information about our web design services, visit www.conceptcomputers.ca/website-design.
Concept Web Design is part of the Concept Computers family.
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