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Concept Computers
- May 4
- 2 min
What NOT to do When Building a Website
We often focus on the things you can do to make a great website, but you should also be aware of some of the things you should avoid. So, what makes a bad website? Here are some of our top to-don'ts: - complexity: your users want to get to your website and understand clearly how and where to go to get the information they are seeking, but if they land on your homepage and there is no intuitive menu, a mishmash of unrelated visuals and text, they are likely to lose patience an
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Concept Computers
- Apr 26
- 2 min
Website Features to Enhance Your Online Space
What features can you add to your website? Make your online space as useful as possible! With more and more business being conducted online, it can be useful to have scheduling and calendar apps, online shopping and more... Here are some of our favourite options: - blogs: these are THE BEST for keeping your site current and loaded with the best keywords and phrases - chat: if you have someone available to regularly monitor your chat, these can be useful for quick questions an
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Concept Computers
- Apr 20
- 1 min
How to Improve Your SEO Rankings
Are your site's SEO rankings lacking? Here are some tips on how to improve those standings: Review your content: is it relevant? does it provide the information your potential clients are looking for? Does your written content contain enough keywords and longtail phrases and are they appropriately placed? Update: stale content slowly drops SEO rankings. A great way to improve this is with a blog or by consistently updating products, services or media. Check on your metadata:
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Concept Computers
- Apr 12
- 1 min
Website vs. Social Media - Do You Need Them Both?
Do you really need a website if you're active on social media? In a word: yes. Social media and websites serve different, although very complimentary purposes. With social media, you are: - connecting with your customers or potential customers and encouraging them to interact with your brand - building your brand up - sharing your content - reaching new audiences with target audiences / demographics / regions - often encouraging visits to your website With a website you are:
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Concept Computers
- Apr 5
- 1 min
Show Them With Numbers
Your website users (potential customers) want to know why they should use your services. Convince them. Users tend to trust analytics over conviction, so use this to your advantage. Provide your site visitors with metrics that show how many people you have helped, how many items you have repaired, how many years you have been serving your community, what your average customer satisfaction rate is... you get the picture. Show them the numbers! Advertising your data has other a
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Concept Computers
- Mar 29
- 1 min
Are You Thumb-Friendly?
You've probably heard of mobile-friendly navigation, but what do you know about thumb-friendly navigation? There are over 3.4 BILLION smartphone users around the world, and what do so many of them do when they're bored? They scroll. Think about how you scroll. Do you use all your fingers? Your index finger? Take a moment to observe yourself the next time you are surfing the web on your mobile device. We're willing to be you do a lot with your thumbs. Heat maps have tracked th
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Concept Computers
- Mar 22
- 2 min
Domain and Host Considerations for Your Website
Beyond design, there are other start-up elements you will need to consider for your website, namely your domain and host. A domain is the address of your site, much like conceptcomputers.ca is ours. There are three parts of a domain to consider: the subdomain (www. or shop.), name (conceptcomputers) and the extension (.ca, .com, .org etc.). Subdomains are not essential, but may give your user a bit more information about your site (i.e. is it informational or an e-commerce si
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Concept Computers
- Mar 14
- 2 min
Images Types for Your Website
Ever wonder what the difference is between image file types and when you should use them? When you're building a website, certain types of images will display better in specific formats. Three of the most commonly used image file extensions are .gif, .png and .jpg. GIF (graphics interchange format) images are limited to 256 colours, meaning they are not great for images with gradients. These images are lossless (no data is lost) when compressed for storage and are best for li
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Concept Computers
- Mar 8
- 2 min
Call-to-What-Now?
What is a website call-to-action and why do you need it? A call-to-action is usually a button or link that helps guide your website users to how/where they can engage with your services. For example, a call-to-action button might say something like "CALL NOW" or "SHOP ONLINE" and the button would either link to a phone number or your online shopping page. In short, this is the button that answers the question, "what do you want users to do when they visit your website?" This
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Concept Computers
- Mar 1
- 1 min
Use Shapes to Make Your Site Stand Out
Always look for new ways to make your website stand out. It helps you to establish your brand and keeps your site users interested, wanting to explore more. A trend you can look for in 2021 is the use of shapes. Not just conventional ones, abstract and off-the-wall shapes will catch your potential customer's eye. Shapes can be used in many ways: - pin them to your background - use them to highlight text or other objects - use them as interactive menu items - make them your co
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Concept Computers
- Feb 22
- 1 min
Using Icons to Enhance User Experience
With mobile-first being high-priority in web design these days, simplicity is paramount. Consider using simple icons in place of words. Icons can be used as menu items or may even be paired with a descriptive word for clarity. You'll notice this trend with big company websites like Apple and Peloton in response to user experience trends. When choosing your icons, be sure they are the same style, size and dimension. For example, don't use a 3-D colour icon for one menu item, a
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Concept Computers
- Feb 8
- 2 min
Get Fresh With Your Website
How do you know if your website content is stale? Well, let's back up a bit. Why do you want to know if your site is stale? There are two groups that we need to be concerned about for this question: the customer and the Google. If a customer has visited your site numerous times and sees that nothing has changed, why would they go back? There is no new information, no new product features or sales, no new reasons to engage in business with you. If Google sees you haven't updat
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Concept Computers
- Feb 1
- 2 min
Voice Search and SEO
With voice search gaining serious momentum with pretty much... everything, it stands to reason that we will be seeing voice search in more and more websites. But what does this mean for your site SEO? With voice search you are likely to see: - longer inquiries because we can speak faster than we type - more question words because we are speaking to something rather than typing - a desire for quick answers that can be read by virtual assistants - local inquiries that often com
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Concept Computers
- Jan 24
- 2 min
Serif vs. Sans Serif Fonts
Serif and sans-serif fonts. What exactly are they? Briefly, a serif font has the small decorative tails or feet at the ends of their lines, whereas sans serif fonts do not (hence the "sans"). Sans serif fonts are simple and clean and usually a uniform width along each line. Some common serif fonts include Times New Roman and Georgia and sans fonts include Calibri and Arial. Sans serif fonts used to be favoured for on-screen text, especially smaller screens and those with low-
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Concept Computers
- Jan 18
- 1 min
Add Parallax To Your Site For Instant User Satisfaction
Parallax is an effect in web design where the background moves at a slower rate than the foreground, creating a 3D effect as you scroll. This is a fun and engaging technique that will help your website stand out. It helps your visitors feel like they are taking charge of their experience and choosing how to do so, which creates positive feelings and receptivity to your message. Parallax also creates a sense of curiosity, perhaps prompting your visitors to explore more of your
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Concept Computers
- Jan 11
- 1 min
Minimize Your Website
Minimalism is a simple, yet effective tool in web design. Users have no choice but to pay attention to the element or text you are featuring, nor do they have to search hard for it. Minimalism removes anything that does not support the user's task. We think with those points you can consider it a winning concept. A word of caution: because minimalism often invokes a flat design, you must make sure it is clear where your users can click for more information. This may also resu
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Concept Computers
- Jan 4
- 1 min
When Should You Update Your Website?
Here's a great New Year's resolution for your business: update and launch your new website! Small updates to your website should be performed regularly, but a good overhaul of your content and media should happen about every 1-2 years. A complete revamp of your site should happen every 3-4 years. Updates will keep your content fresh, keep visitors engaged and help boost/maintain your SEO rankings. What would be the point of revisiting the same website if there is nothing new
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Concept Computers
- Dec 21, 2020
- 1 min
Organic Textures in Web Design
Everybody wants a business with down to earth principles, so its no surprise that organic design is picking up momentum in the website world. Using raw textures, earthy colours and natural shapes help to visually align your site with potential client's desire to do business with more sustainable, environmental companies. Be sure to use a colour pop to draw attention to elements of importance if you are going with a neutral colour theme. Still need a little help? We can do tha
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Concept Computers
- Dec 21, 2020
- 1 min
Anti-Design Your Website
If you're looking to make your website standout by using a design technique that is bold and outside the box, then anti-design is for you. So, what is anti-design? It's exactly as it sounds. It disregards traditional design norms and favours asymmetry, chaos and ugliness. Look for distortion and layered elements that are bold and almost tacky. While this design trend is not for everyone, it is extremely effective at making your brand stand out! Photo example: escolateral.com
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