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Mobile-friendliness is ultra-high priority for websites these days, especially if you are running a business. Most consumers search for things on-the-go, using smart phones are tablets and because of their reduced screen size, what works well for a desktop display, is too much for a mobile device. Here are a few tips to consider when ensuring your website it mobile-friendly: Simplify: use only the essential elements for your mobile site and strip back the text. Busy backgroun

There are lots of great ways to keep your site visitors engaged AND returning. Google provides a great example of this with their daily animations. Today, on Love (Valentine's) Day, visitors can click on a cute short animation where one mouse give another a flower, the other sneezes and they both fall onto a Google logo. It's short, it's sweet, and it's something that visitors look for. Now we're not saying you need to put in the same effort as Google and have a daily animati

Looking to boost your website traffic? Even if your site was once Google's bit hit, content gets stale, customers get bored and with a lack of new content there is not much reason for customers to revisit. Regular site updates are A MUST! So here are a few of our favourite ways to keep your site in the top ranks: Research and integrate long-tail keywords: this means phrases, not just words and short phrases like "computer" or "computer repair", but long phrases like "the top

If you do any maintenance on your website, be sure at the bare minimum you regularly update your home page. This is the landing page that anyone who navigates to your site should see first. It lets your viewers know who you are, what you do and where they need to go to find any other information they need. Once upon a time, the goal was to get all of this information above "the fold", which is what the majority of viewers will see before they have to scroll down. Incidentally

What is HTTPS (vs. HTTP) and why should you use it? When building a website, you want to ensure that your data, and any you receive is secure. This is especially important if you are dealing with sensitive information (i.e. personal client or payment information, passwords, confidential files etc.). http(s) is the protocol by which information is sent between a web browser and a website. You will notice it at the start of a website address, for example: https://www.conceptcom

Happy Summer! A season when everyone is out and about, enjoying the beautiful sun... and less likely to sit indoors at their desktop computer surfing your site. Have you thought about how mobile-friendly your site is? Statistically, more than half of the world's internet traffic is mobile. So that means that if your site isn't mobile, friendly, you are losing over 50% of your potential clientelle. Keep in mind, that mobile-friendly doesn't just mean being able to see your sit

What is alt text and why is it important? Alt text (also called alt descriptions) are the words that appear when an image fails to load. It can also often be seen when you roll your mouse over an image. The text should accurately describe the image and how it relates to the main body text or page it accompanies. There are three important functions of alt text: 1. It makes your site more accessible. Visually impaired users use alt text to understand the image on the page. 2. I

Fonts are in integral part of an eye-catching website! They can make a reader either want to check out the content... or stay away from it. While creative fonts can certainly set your style apart from others, something too crazy will confuse your site visitors, causing them to move on. Your site fonts should match your general style AND they should be legible. Remember, that above all, your potential customers are looking to find the information they need as quickly and intui

You can go about creating your website a few ways: a web designer, a website builder or a hybrid of the two. A web designer is a professional, who will create a customized site based on your individual needs, user-friendly and SEO techniques. A website builder is essentially a template program that allows you to input content into a site that is already built. So why choose a qualified website designer over the seemingly cost-effective website builder? 1. Customizability: a g

So you decided to go the DIY route with your website, but it's not getting much response. Here are some common mistakes website DIYers often make: 1. SEO - your page won't mean much if search engines can't find it. SEO takes quite a bit of time and strategy - everything down to the names of your images and placement of certain headings makes a difference! 2. Call to Action - your website may look great, but are users being directed to the goal of your website (where do they c

Which image looks better: the left or the right? We're guessing you chose the one on the left. Choosing images for your website is one of the most important things you can do to improve the quality of your site. Your website is there to promote you and / or your service and the images you choose can make a big difference as to whether potential clients see you as professional or amateur. If it is in your budget, we highly recommend not only images that are high-quality, but t