CONCEPT

A fresh, new website that features all your newest products and services and engages your clients feels so good! But after a while, that content becomes old. So how do you avoid a stale website? The answer is a regular system of tests and checks. Your site should be living and constantly evolving. Dedicate a couple of hours every two weeks to finding areas where your site could use improvement with three questions in mind: How can I improve conversions? How can I increase use

Got a couple of ideas for your website, but not sure which one will work better? Try a split test! Split testing is when you temporarily direct your website traffic to two different versions of your site. Analytics or surveys can help determine which version results in better conversions. For example, you can create one landing page with a very minimalist design and another with a more traditional design that has more information on the home page. Next, track which site your

Your businesses website can be a great source of information for your clients and potential clients, but only if they can find the information they are looking for easily. It is worth while getting feedback from your website users or using an auditing service to track what is working for your site and what is not. Depending on the current climate, what was turning into great conversions one month, might not be doing the same a few months down the road. Keep an ear out for que

UX - It's a term you may have heard when talking about websites. But what does it mean? UX is one of, if not THE most important things to consider when building a website. It stands for User Experience and refers to how your online visitors interact with your website. The goal is to create the most seamless, intuitive experience your clients can get. That means, they come to a site with a question and can find the answers to this question with little to no effort. Creating an

When building a website, once of the first and MOST IMPORTANT steps is to select your domain name. This is the address users would type or search to get to your website (for example, conceptcomputers.ca). There are a lot of things to consider when choosing your domain, because it will affect how well users can access your site and how searchable it is on search engines. When crafting your domain, remember to: 1. Keep it simple - The shorter and easier to spell the better 2. U

We often focus on the things you can do to make a great website, but you should also be aware of some of the things you should avoid. So, what makes a bad website? Here are some of our top to-don'ts: - complexity: your users want to get to your website and understand clearly how and where to go to get the information they are seeking, but if they land on your homepage and there is no intuitive menu, a mishmash of unrelated visuals and text, they are likely to lose patience an

What features can you add to your website? Make your online space as useful as possible! With more and more business being conducted online, it can be useful to have scheduling and calendar apps, online shopping and more... Here are some of our favourite options: - blogs: these are THE BEST for keeping your site current and loaded with the best keywords and phrases - chat: if you have someone available to regularly monitor your chat, these can be useful for quick questions an